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Values-Driven Business by Mal Warwick, Ben Cohen

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Your ideal What can happen
You’re passionately committed to your work, your customers, or both. Your customers may not give a hoot for your passion. Maybe they just want to get what you’re selling at the lowest possible price.
You want to live a balanced life. Reality just doesn’t cooperate. To succeed in business, you’ve got to work your tail off. And despite your best efforts to minimize stress, everything from impossible deadlines to uncooperative employees to financial pressures gets in the way.
You want to make your company sustainable for the long run, so it outlives you. The bills pile up, but your customers are slow to pay. Before you know it, you’re worrying about surviving today—never mind tomorrow.
You want to treat your ...

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