Preface

We have written this book to serve several primary audiences. First and foremost are the many individual investors, who face a daunting task today in picking stocks and managing their portfolios in the face of the daily volatility confronting the equity market. We want to encourage them by offering a model that should deliver satisfying returns, especially for individuals who are patient and believe in longer-term investing horizons. We believe that most individuals are investing for a longer-term purpose: Buy a home, provide higher education for their children, build a better lifestyle, and secure a comfortable retirement. Even students will find this book useful as they undertake the responsibility to invest for their future and their retirement. This responsibility shift will occur as drastic changes in the social security system and less debt / more savings for everyone becomes necessary.

ValuFocus Investing even offers a different framework for frequent traders. Traders who often follow price momentum strategies would benefit from using fundamentally based information to identify likely price reversals. Our model provides this ability.

This book also aims to benefit those professionals who recommend stocks and help manage investment portfolios for individuals and institutions alike. These professionals include investment advisors, financial planners, security analysts, brokers, investment managers, and portfolio managers at brokerage and institutional firms. Under ...

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