CHAPTER 6
Time for Action
The purpose of this book is to provide you, the business owner, with insights in an easy-to-read-in-less-than-four-hours format on how to “cash out” on your most important and valuable asset. I trust you now know how a business is valued, can articulate specific ways to grow that value, and fully understand how a business is sold.
I close this book with some practical tools and concepts to help you start increasing the value of your business and preparing to sell your business at the right time and to the right buyer. But I warn you that there is no Procrustean solution to this process of making your company more valuable and then cashing out.
In Greek mythology, Procrustes was a deceitful character. ...
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