Chapter 8. Art Directing Yourself

There's a plethora of creative people in the communication arts industry. And we all compete with each other in a global marketplace, with the Internet serving as an ever-present facilitator. Design opinions shift quickly, trends take flight, and we can showcase our work to more people worldwide than ever before.

The quality of work produced by this legion of designers covers the gamut from horrible to heavenly. What separates the best from the rest in this graphic cacophony is often the individual's ability to scrutinize his or her own work earnestly, admit its shortcomings, revise the creative process, and improve his or her capabilities with each new project. In other words, the artist must know how to self-art ...

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