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Vibe Analytics: Vibe Coding’s New Cousin Unlocks Insights
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Vibe Analytics: Vibe Coding’s New Cousin Unlocks Insights

by Michael Schrage
July 2025
8 pages
19m
English
MIT Sloan Management Review

Overview

Traditional data analysis looks like this: Define questions; structure queries; execute models; visualize results. Vibe analytics collapses this chain into an improvisational dialogue with data using generative AI tools, much like vibe coding transforms programming. Instead of waiting for data scientists to produce insights, leaders can engage directly with data sets through conversation — and get insights quickly. Find out how companies have already used this approach and learn what’s required.

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Publisher Resources

ISBN: 53863MIT67122