
Saunder September 9, 2015 9:39 K23081˙C000
Preface
Digital asset management (DAM) consists of management tasks and decisions
surrounding the ingestion, annotation, cataloguing, storage, retrieval, and distribu-
tion of digital assets. Meanwhile, media asset management (MAM) is a subcategory
of DAM that refers to digital assets of photographs, animations, videos, and audio.
Media assets, in a broad sense, refer to all assets related to the media enterprise, such
as office equipment, funds, and also other soft resources. But, in a narrow sense,
media assets are just digital assets, namely, valuable digital information and data that
are accumulated by media ...