Video Field Production and Editing, 7th Edition

CHAPTER 13

PostproductionGraphic Design

 

 

GUIDING PRINCIPLES:UNITY, CLARITY, AND STYLE

During postproduction the video editor has the ability to create or import graphic elements into the program that help to tell the story. (See Figure 13.1.) These may be as simple as lower-third keyed titles or as complex as animated, composited graphics. In either case, a relatively simple set of principles is central to the creation of effective graphics. Of paramount importance are the principles of unity, clarity, and style.

FIGURE 13.1 Computer-Generated Graphic

Unity

For a program to be effective, all graphic materials must act together in support ...