Video Marketing: Taking Video to the Next Level

Book description

This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097), by Michael Tasner. Available in print and digital formats.

A simple, step-by-step plan for marketing through YouTube and other top online video sites.

Make sure you’re capitalizing on the video you see on sites like YouTube and Facebook. Step 1: Decide what outcome you want to achieve with video. Here are some ideas of what your marketing purposes might be: 1. Build general buzz and branding. 2. Sell products and services. 3. Boost search-engine rankings. 4. Educate the marketplace…

Table of contents

  1. Title Page
  2. Copyright Page
  3. FTPress Delivers Elements

Product information

  • Title: Video Marketing: Taking Video to the Next Level
  • Author(s): Michael Tasner
  • Release date: July 2010
  • Publisher(s): Pearson
  • ISBN: 9780132486729