Chapter 1. Message and Medium

In this chapter we’re going to focus on giving you the facts, just the facts—the basic information you’ll need to get started on your first video production. Over the next several chapters we’ll be layering in more topics that will add to your knowledge, your experience, and the richness of your projects.

But just so we can get you up and running as soon as possible, we’re going to introduce some basic topics for you to consider before you jump in.

First, about the title of this chapter—“Message and Medium.” This is one way to break down the essence of the process you’re about to engage in: What do you want to say, and how are you going to say it?

After all, that’s what it’s all about.

What Is Video Production? ...

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