Chapter 4. Design and Execution

“The opposite of love is not hate, it’s indifference. The opposite of art is not ugliness, it’s indifference.”

—Elie Wiesel

How important is design to the creation of a media project? The choice to design your piece and create images to fit your design, as opposed to just accepting what is there, is key to the accomplishment of a finished work. If you’ve ever seen a finished media project that was not designed by its creator, you probably realized that not making a choice is making a choice.

For instance, some content creators, especially those who are new to the form, stage their action directly in front of a blank white wall, without thinking about how the color, the contrast, the manipulation of space within ...

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