Chapter 12
Sharing Your Video Online
You’ve created your story, and now you’re ready to share the video with the world. For best success, you need to ensure that your video plays well on the platforms that will provide the largest return on investment, whether that means attention to a channel, lead generation to a particular page, or the purchase of a product. Each social media format has its own way of showcasing your creation and its preferred format for you to upload. It’s important to be familiar with this process so that you know how to best tailor your video for a specific outlet.
Having the video online alone does not guarantee that you will have any success. For you to gauge how well it is doing, you also need to be able to measure ...
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