Chapter 16 Marketing a Story

Mary Thorsby

Independent business writer, Thorsby and Associates

DOI: 10.4324/9780240814667-16

Waiting Topless. Yes, sex sells. A popular video about a café with topless waitresses resulted in increased traffic to the website for Salt Institute for Documentary Studies. The story went viral.

(Produced by Briget Ganske)

You’ve done it! You’ve taken the initiative to create a videojournalism or multimedia masterpiece! You’ve got drama! You’ve got intrigue! You may even have a little sex appeal thrown in for good measure.

Now where’s that lucky website that’s eager to buy it?

Well, my friend, step away from your ...

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