CHAPTER 16

Marketing a Story

Mary Thorsby

Waiting Topless. Yes, sex sells. A popular video about a café with topless waitresses resulted in increased traffic to the website for Salt Institute for Documentary Studies. The story went viral. image

image

(Produced by Briget Ganske)

This symbol indicates when to go to the Video journalism website for either links to more information or to a story cited in the text. Each reference will be listed according to chapter and page number. Links to stories will include their titles and, when available, images corresponding ...

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