The ending of your presentation should be its pinnacle, not its abyss. Everything that you have done so far should lead up to this crescendo. I recommend that you never end a presentation with a dry restatement of the agenda. Never say, “Let’s summarize what we’ve learned today.” Go back to why attendees are there in the first place. If the presentation was meant to address a problem or a yearning, do not simply remind them of that fact. Get them to feel it.

Creating a feeling rather than describing it is one of the most basic differences between standard writing and poetry. Standard communication tells you that it is snowing, but poetry compels you to feel the coldness and wetness of the snow. It evokes the emotion ...

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