Chapter 3 The New Web
Why should businesses in the coaching field engage in discussions about the metaverse, NFTs, and crypto? These topics may initially seem overwhelming, but their presence in the coaching industry is becoming increasingly inevitable, given the rapid pace of technological advancements.
The metaverse concept was coined by Neal Stevenson in 1992 in his book Snow Crash; it offers a new perspective on the internet in contrast to Web 2.0. As coaches move toward Web 3.0, they must know the potential opportunities and challenges. The metaverse presents a digital realm where coaches can connect with clients, create immersive coaching experiences, and establish their brand presence dynamically and engagingly. ...
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