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Visitor Insights and Social Media Analytics in R

Video Description

Use R to analyze the performance of your website and increase your website's traffic and revenue

About This Video

  • See how segmentation can help you gain insights into your website's behavior
  • Grow your visitor count and increase your revenue through data-driven decisions and changes
  • Optimize marketing campaigns by analyzing revenue and visitor data using R

In Detail

In this course, you will be introduced to important topics in web analytics with interesting hands-on projects to assess the performance of your website. This action-packed, must-have tutorial covers everything that you'd want to learn in web analytics for your website, and covers key concepts using R, Google Analytics, and the Flex dashboard. The course starts with an overview of key concepts such as segmentation followed by your first project, in the course of which you'll learn to plot visitors to a website in the last 6 months.

After having taken this course you will be able to carry out the segmentation and categorization of your website's traffic and recognize loyal visitors and the impact of social media on your visitors. All the code and supporting files for this course are available on Github at https://www.packtpub.com/big-data-and-business-intelligence/visitor-insights-and-social-media-analytics-r-video