Chapter 2
The Power of Visual Analytics
Memory, retention, and emotion form the understanding for experience, all of which work in tandem with our brains’ visual processing horsepower. This chapter leverages real-life examples to showcase the power of visual analytics and visual data stories to communicate discoveries and insights hidden in data. We will review the role of human cognition in visual analytics; consider how the brain reacts to inputs of data, stories, and data stories as unique entities; and explore how we can leverage this power to tell impactful data narratives and influence action.
The Science of Storytelling
The world of data is changing. So is how we tell stories about it.
In a September 2016 interview with NPR Marketplace, ...
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