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Visual C#® 2012: How to Program, Fifth Edition by Harvey Deitel, Paul Deitel

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23.7. Session Tracking

Originally, critics accused the Internet and e-businesses of failing to provide the customized service typically experienced in “brick-and-mortar” stores. To address this problem, businesses established mechanisms by which they could personalize users’ browsing experiences, tailoring content to individual users. Businesses can achieve this level of service by tracking each customer’s movement through the Internet and combining the collected data with information provided by the consumer, including billing information, personal preferences, interests and hobbies.

Personalization

Personalization makes it possible for businesses to communicate effectively with their customers and also improves users’ ability to locate desired ...

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