© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2023
L. BesslerVisual Data Insights Using SAS ODS Graphicshttps://doi.org/10.1007/978-1-4842-8609-8_2

2. Principles of Communication-Effective Use of Color

LeRoy Bessler1  
(1)
Mequon, WI, USA
 

The guidelines discussed in this chapter will apply not only to graphs, plots, and charts but also to tabular reports, spreadsheets, web pages, maps, and text. One of the commonest visual communication design problems I see is the misuse of color. This chapter can help you to avoid that. All of the guidelines are intended to help you accomplish this simply stated goal: use color to communicate, not to decorate.

Avoid Red and Green for “Bad Versus Good”

Color blindness affects ...

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