Chapter Five. Color

 

“The relation of color to mood is so ingrained that it is like a trigger response.”

 
 --FROM COLOR HARMONY FOR THE WEB, BY CAILIN BOYLE:
 

“The challenge for all designers is to make each color count, whether you’re drawing from a deep pool or a paint-by-numbers scheme.”

 
 --FROM COLOR: THE BEST WORK FROM THE WEB, BY JEFF CARLSON, TOBY MALINA, AND GLENN FLEISHMAN.

No one can deny that color “colors” how we react to what we see. Color schemes evoke moods; they can be playful or sophisticated, cold or warm, chic or dingy, energetic or calm, gloomy or sparkling, elegant or childish, earthy or romantic, professional or campy, fiery or ominous. Color choices define a web site at a glance. Consequently, color can be a web designer’s ...

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