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Visual Design: Ninety-five things you need to know. Told in Helvetica and dingbats.
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Visual Design: Ninety-five things you need to know. Told in Helvetica and dingbats.

by Jim Krause
August 2014
Beginner content levelBeginner
240 pages
3h 47m
English
New Riders
Content preview from Visual Design: Ninety-five things you need to know. Told in Helvetica and dingbats.

Chapter 2. Filling Spaces

9 Dynamic Spacing

A layout’s headline, text, illustrations, and decor can each catch, hold, and excite a viewer’s interest.

And—surprisingly enough—the spaces between and around the elements of a composition can also have an effect on its visual impact. A significant effect, in fact.

The principle of dynamic spacing is very important to recognize and heed, and it goes something like this: Variety in the spaces seen among and around compositional elements increases inferences of activity and excitement, and a lack of variety among spaces promotes conveyances of a subdued, matter-of-fact—and possibly boring—nature.

Take a look at the images and captions on the facing page. These provide a boiled-down demonstration of ...

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Publisher Resources

ISBN: 9780133760422Purchase book