A layout’s headline, text, illustrations, and decor can each catch, hold, and excite a viewer’s interest.
And—surprisingly enough—the spaces between and around the elements of a composition can also have an effect on its visual impact. A significant effect, in fact.
The principle of dynamic spacing is very important to recognize and heed, and it goes something like this: Variety in the spaces seen among and around compositional elements increases inferences of activity and excitement, and a lack of variety among spaces promotes conveyances of a subdued, matter-of-fact—and possibly boring—nature.
Take a look at the images and captions on the facing page. These provide a boiled-down demonstration of ...