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Visual Design: Ninety-five things you need to know. Told in Helvetica and dingbats.
book

Visual Design: Ninety-five things you need to know. Told in Helvetica and dingbats.

by Jim Krause
August 2014
Beginner content levelBeginner
240 pages
3h 47m
English
New Riders
Content preview from Visual Design: Ninety-five things you need to know. Told in Helvetica and dingbats.

Chapter 8. Color and Conveyance

55 Intense Palettes

Bright colors, intuitively enough, convey themselves with stronger inferences of visual charisma than muted hues.

Are you working on a project aimed at a youthful or an active audience? A poster for a grade-school stage production, a logo for a sports team, or a website for a travel and adventure club? If so, then a palette of intense hues might be just what’s needed to infuse your visuals with the conveyances of energy and vitality you’re looking for.

If you are using a palette of mostly—or entirely—saturated hues, and wish to amplify its conveyances of extroversion to the maximum, then build your palette around a range of values that spans all the way from very light to very dark. You can ...

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Publisher Resources

ISBN: 9780133760422Purchase book