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Visual Design: Ninety-five things you need to know. Told in Helvetica and dingbats. by Jim Krause

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Chapter 8. Color and Conveyance

55 Intense Palettes

Bright colors, intuitively enough, convey themselves with stronger inferences of visual charisma than muted hues.

Are you working on a project aimed at a youthful or an active audience? A poster for a grade-school stage production, a logo for a sports team, or a website for a travel and adventure club? If so, then a palette of intense hues might be just what’s needed to infuse your visuals with the conveyances of energy and vitality you’re looking for.

If you are using a palette of mostly—or entirely—saturated hues, and wish to amplify its conveyances of extroversion to the maximum, then build your palette around a range of values that spans all the way from very light to very dark. You can ...

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