Book description
Enhance learners' interest and understanding with visual design for instructional and information products
No matter what medium you use to deliver content, if the visual design fails, the experience falls flat. Meaningful graphics and a compelling visual design supercharge instruction, training, and presentations, but this isn't easy to accomplish. Now you can conquer your design fears and knowledge gaps with Visual Design Solutions: a resource for learning professionals seeking to raise the bar on their graphics and visual design skills. This informal and friendly book guides you through the process and principles used by professional graphic designers. It also presents creative solutions and examples that you can start using right away. Anyone who envisions, designs, or creates instructional or informational graphics will benefit from the design strategies laid out in this comprehensive resource.
Written by Connie Malamed, an art educator and instructional designer, this book will help you tap into your creativity, design with intention, and produce polished work. Whereas most graphic design books focus on logos, packaging, and brochures, Visual Design Solutions focuses on eLearning, presentations, and performance support. Visual Design Solutions includes practical guidelines for making smart design choices, ways to create professional-looking products, and principles for successful graphics that facilitate learning. Ideal for instructional designers, trainers, presenters, and professors who want to advance from haphazard to intentional design, this book will help them realize their design potential.
Gain the knowledge and confidence to design impressive, effective visuals for learning
Increase learner comprehension and retention with visual strategies offered by an expert author
Serves as a reference and a resource, with a wealth of examples for inspiration and ideas
Addresses an intimidating topic in an informal, friendly style
In four parts, the book provides a thorough overview of the design process and design concepts; explores space, image, and typography; and presents workable solutions for your most persistent and puzzling design problems. Get started and begin creating captivating graphics for your learners.
Table of contents
- Title Page
- Copyright
- List of Figures and Tables
- Dedication
- Preface
- Introduction
- Part 1: The Big Ideas
-
Part 2: Building Blocks Of Design
- Chapter 4: Organizing Graphic Space
- Chapter 5: Selecting and Creating Images
-
Chapter 6: Working with Type
- Difference Between Typeface and Font
- Type Has Personality
- How to Tell Typefaces Apart
- Display Type Versus Body Text
- Know Four Type Categories
- How to Select a Typeface
- Using One Type Family
- Using More Than One Family
- Legibility and Readability
- Arranging Type for Good Readability
- Placing Text on Backgrounds
- Part 3: Power Principles
- Part 4: Practicing Design
- References
- About the Author
- Index
- End User License Agreement
Product information
- Title: Visual Design Solutions: Principles and Creative Inspiration for Learning Professionals
- Author(s):
- Release date: April 2015
- Publisher(s): Wiley
- ISBN: 9781118863565
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