Visual Design Solutions: Principles and Creative Inspiration for Learning Professionals

Chapter 5Selecting and Creating Images

“Listen to your eyes.”

— Robin Williams

The Framework

THIS CHAPTER answers these questions:

• What types of images should I use?
• What graphics are best for learning?
• Should I use realistic or abstract graphics?
• How can I modify stock images?

Of the three components that make up design—visuals, type, and space—you are probably most accustomed to working with visuals. In this book, visuals refer to the photography, illustrations, graphs, diagrams, icons, and shapes in your design. The right visuals used in the right way are essential to many aspects of learning.

As a designer, think broadly at first and explore all of your options. Do you need a representational image or a conceptual depiction to improve comprehension? Consider the nuances of each image you use in terms of what it communicates and how it will be perceived and interpreted by the audience.

In this chapter, you will explore ways to expand the repertoire of visuals you select. You'll discover techniques for adding interest and emotional appeal to your visuals. You will learn how to select or create images with visual qualities that align with your intent.

So Many Choices

When you think about the images you might select in learning or presentation materials, do you envision the same types of graphics for every project? If so, take the time to consider all of your options ...