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Visual Language for Designers by Connie Malamed

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PRINCIPLE 1ORGANIZE FOR PERCEPTION

“Vision is not a mechanical recording of elements, but rather the apprehension of significant structural patterns.”

RUDOLF ARNHEIM, Art and Visual Perception

Our visual system is remarkably agile. It helps us perform tasks necessary for survival in our environment. Yet we are able to apply these same processes to perceiving and understanding pictures. For example, without conscious effort we scan our surroundings to extract information about what is “out there,” noting if there is anything of importance in the environment. Similarly, without conscious effort we scan a picture to acquire information, noting if there is anything of importance in the visual display. All of this occurs effortlessly, before we have ...

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