Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design

73. Getting to the Point in Acupuncture: Combining Professional Design with Do-It-Yourself Execution Keeps Expenses in Line

Good design and printing don't have to require a business loan. Just ask To The Point Acupuncture. When the company launched its acupuncture business in San Diego, it needed a clever brochure that would bring in new clients. The design budget was small, but To The Point retained Bex Brands to create a design that the company could modify over time. And because the start-up had limited funds, it wanted a brochure it could reproduce in smaller quantities without paying too much.

Why It Works

Some business owners don't think of design as being flexible or even affordable. Yet Bex Brands worked with To The Point to create a versatile business card and brochure.

“We were able to create fun, professional and eye-catching brochures by investing a small amount of money on good paper, then creating a template that my client could edit as her company grew, and simply have it copied at a local copy shop. We were able to add color at a low expense by developing a set of oversized rubber stamps,” says Becky Nelson of Bex Brands.

Bex Brands provided a sort of map for the design so To the Point would know where to place the stamps, which allowed the company to print and put ...