Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design

78. A Communications Firm Stands Out: Using Unconventional Visuals Instead of Cookie-Cutter B2B Design Gets Attention

For business services, standing out in a sea of competition can often be a challenge. It certainly was for the interMediator group. This full-service consultancy, focused on media and communications, wanted to get away from its cookie-cutter website and design elements. The firm retained John Pirman to update the logo and create graphics to illustrate the business concepts of the company: strategic planning, turnaround management, recruitment and development, sales management, and strategic communications.

“Most of my clients have their roots in print media, and particularly newspapers,” says Henry Scott of the interMediator group. “The logo is intended, with its typeface, to reference the old-fashioned world of type while also, through the name and unusual use of upper- and lowercase letters to suggest a new approach.”

Why It Works

This is an industry where visual appeal is often forgotten. By pulling together the illustrated business concepts on the website, as well as on stationery, business cards, and marketing collateral, the interMediator group succeeds in being noticed.

“I believe really cool design sends a powerful message, one that isn't easily expressed ...