Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design

86. Capturing the Legacy: Creating a Commemorative Book with High-Quality Graphics Conveys an Organization's Values

Educating children to be the next generation of global citizens is no easy feat, and doing so for 25 years is worth celebrating. That's why the Georgia-based Atlanta International School decided to retain the services of education marketing firm EM2 Design to assist in developing a commemorative book as part of the school's silver jubilee. The result is an attractive spiral-bound catalog/book that celebrates and highlights the Atlanta International School's legacy, events, milestones, and achievements. EM2's goal was to use photographs to illustrate the world from a different perspective, which fit in with the K-12 school's belief system.

Why It Works

Most private schools create a brochure or catalog, but it usually contains the same old information in mundane packaging. This commemorative book, however, evokes nostalgia with its spiral binding, reminiscent of school notebooks, but with a sophisticated twist. The photography and wording help the reader not only visualize the school's services but also understand the values the school brings to each of its students.

The book's use of die cut allows readers to peek at a smaller version of the image on the next page, and ...