Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design

94. The Express Lane for Sales: A Visual Pitch Book Captures the Sales Process and Trains an Ever-Growing Sales Team

How do you take a seasoned sales pitch and make it viable for a young and growing sales team? “Sales people come with bad habits,” says founder Franco Cabral, chief operating officer of Adcorp Media Group. They wanted their sales force to engage with customers using their method of selling. Adcorp developed a visual marketing solution that streamlined the value proposition and made a compelling case for expanding a niche market.

Why It Works

Adam Mietlowski, designer at Adcorp, knew he could create an effective sales kit based on the expertise of Adcorp's founders. Cabral and Peter Broccole, chief executive officer, had started the company five years prior in Broccole's living room in Westchester County, New York. You might say they could sell ice cubes to the Eskimos, but there is more than just a salesman's charm involved. Over the years, Broccole and Cabral developed a strong marketing technique for selling local advertising in supermarkets. Adcorp installs kiosks and displays in heavy-traffic areas at supermarkets and puts the ads and aisle directories on shopping carts that help customers locate common items throughout the store. They call it, “Ad placement that ...