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Visual Merchandising by Tony Morgan

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The History of Visual Merchandising

Here the fish and poultry seller has created an artistic display of his wares, the design of which would not look out of place in the display lore of visual merchandisers today.

In these attention-seeking, award-winning windows designed by Thomas Heatherwick for Harvey Nichols in London, the scheme explodes through the glass onto the exterior of the store.

The first shopkeepers tried to lure consumers into their stores either by ostentatiously exhibiting their names or by displaying products in their windows ...

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