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Visual Merchandising by Tony Morgan

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Mannequins

“Mannequins are very much in vogue today. Fashion is not just about the clothes anymore; it’s about the hair and makeup, too—the complete look. What better tool than a good mannequin to get a fashion statement across to the masses? There was a trend in the 1980s to try and use other props to carry clothes; garments were hung on broom handles; headless torsos and blowups of artwork were all tried but were not necessarily as successful.”

Kevin Arpino, Creative Director, Adel Rootstein Display Mannequins

Grouping mannequins is a skill that takes a long time to master. Deciding which two work together and how they should be positioned often ...

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