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Visual Merchandising by Tony Morgan

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How does store design work?

The famous ladies’ shoe department at Saks Fifth Avenue, New York, has been designed using subtle, neutral colors and metallics so that the products stand out. An impressive installation of crystals hangs from the ceiling, creating drama.

The main purpose of store design is to show a product to its best advantage. This is achieved through a combination of ambience, functionality, and an inviting design. Each store will be different, depending on its product; a supermarket will be more concerned with functionality, while a retailer of luxury goods will want to create the right atmosphere.

Independent store owners can ...

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