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Visual Merchandising by Tony Morgan

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Store study: Kurt Geiger

Mirrored ceilings reflect the dramatically positioned mannequins seated below. The use of glass helps to give the impression of space.

Rebecca Farrar-Hockley is the buying and creative director for luxury shoe brand Kurt Geiger. Not only does Kurt Geiger own several independent UK stores, the company also has prominent concessions in Harrods, Selfridges, and other major department stores, including La Rinascente in Milan. The new flagship store in London’s Covent Garden was designed by visual merchandising and display consultant John Field, along with the architectural firm Found Associates, with whom Kurt Geiger has collaborated ...

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