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Visual Merchandising by Tony Morgan

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Store study: Matthew Williamson

The exterior of Matthew Williamson’s store is simple but elegant. Once inside, the customer is led into different themed areas, each one characteristic of Williamson’s brand.

British designer Matthew Williamson graduated from Central Saint Martins, University of the Arts, London, in 1994. His creativity was noted by Italian design house Marni, where he worked as a freelance designer. He then moved to British retailer Monsoon and Accessorize. Not content with working under the constraints of others, Williamson launched his own collection of couture fashion in February 1997. His success not only as a designer but ...

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