In-store displays and trend areas
“As a luxury retailer, it is paramount that we position like-minded and style-sharing vendors within the same space. Price points and brand cachet are essential considerations.”
John Gerhardt, Creative Services Director, Holt Renfrew
A dramatic avant-garde display featuring a tree sculpture and kites acts as a backdrop for this display of eveningwear. It is positioned in the middle of the floor, taking up valuable sales-floor space, but its eye-catching impact will generate sales.
In-store displays can be straightforward; nevertheless, there are a few guidelines that will help the presentation be more effective. ...