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Visual Merchandising by Tony Morgan

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Virtual visual merchandising

A computer program by MockShop showing the overall layout of the virtual store. It offers the ability to generate a plan for each fixture, including each item’s style or color, unit and location of each fixture, along with the appropriate signage.

For many years, visual merchandisers have had to rely on a sheet of graph paper and a pencil to draw out their floor plans. Today, however, technology is available that makes the process of creating a floor layout or designing a store quicker and more effective. Various computer programs can be used to create a “virtual store.” Used in tandem with buying and merchandising ...

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