Appendix C. Exercise Answers

Chapter 3

The results of this exercise might vary greatly, depending on the questions you thought to ask and the answers you made up to those questions. The following list provides some reasonable questions and possible answers you might get if you ask them.

  • What problems are you trying to solve by building an eStore? We think that another sales channel will increase our existing revenue.

  • What happens if you do not increase revenue? Our executive team is hoping to sell the company within five years, and to do so, we have to reach $20 million in revenue.

  • How do you think an eStore will help to increase revenue? We think many people out of our area will want to buy these products.

  • What is preventing you from selling to those ...

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