B Literaturübersicht
Kapitel 1
– Allen, Juliana: »Content Marketing and Brand Storytelling: From 1895 to Now« in Bulldog Reporters Daily Dog, 20.2.2015, https://www.bulldogreporter.com/dailydog/article/thought-leaders/content-marketing-and-brand-storytelling-from-1895-to-now.
– ARD/ZDF: ARD/ZDF Langzeitstudie Massenkommunikation 2012, http://www.ard-zdf-onlinestudie.de/index.php?id=398.
– Branch, John: »Snowfall« in New York Times Online, 30.12.2012, http://www.nytimes.com/projects/2012/snow-fall/#/?part=tunnel-creek.
– Bitcom: Die Zukunft der Consumer Electronics – 2014, http://www2.deloitte.com/content/dam/Deloitte/de/Documents/technology-media-telecommunications/studie-deloitte-tmtbitcom-consumer-electronics-2014-20140902.pdf, S.20.
– Davis, ...
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