Visual Strategy: Strategy Mapping for Public and Nonprofit Organizations

Part 2The Loft Literary Center’s Experience with Strategy Mapping

In this chapter we present the story of how The Loft Literary Center developed its 2013–2020 Strategic Framework. The story has been, to some extent, fictionalized for instructional purposes and to preserve confidentiality. For example, none of the characters said what is attributed to him or her, and there is nothing whatsoever wrong with Dan’s handwriting! While fictionalized, however, the story preserves all of the essential features of a typical strategy-mapping exercise.

What Is The Loft?

The Loft is a nationally famous writers’ support organization incorporated in 1975 and headquartered in Minneapolis (www.loft.org). The Loft serves thousands of people each year through ...