Submitting your app to the Windows Store

Similar to other vendors (Google, Apple, and others), Microsoft has designated their Windows Store to the preferred method of distributing apps to their users. Corporate developers can utilize company-specific areas, and sideloading is available in special circumstances, but the typical way the average user will obtain your app is through the Windows Store.

Certification is the process by which Microsoft ensures that the apps available in the Windows Store meet certain performance and quality standards. As a developer, the Windows Store makes it easy for customers to obtain and install your app. A user obtaining an app from the Windows Store can be reasonably confident that anything they download will behave ...

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