Vocal Leadership: 7 Minutes a Day to Communication Mastery, with a foreword by Roger Goodell

Book description

Communicate like a LEADER

Research proves that the greatest impact speakers have in any conversation comes not only from the words they say but from the sound of their voices. In other words, it is not just the message but the messenger that matters.

No one has a better grasp of this fact--and how to leverage it to your benefit--than Arthur Samuel Joseph, one of the world's leading communication strategists and the creator of the Vocal Awareness Method. Joseph's client list is a who's who of world-famous celebrities--including Sean Connery, Angelina Jolie, Pierce Brosnan, Earvin "Magic" Johnson, Emmitt Smith, and Arnold Schwarzenegger. He has trained broadcasters and executives at the NFL Network, NBA, MLB, ESPN, Fox, and NBC, as well as business leaders at Deloitte, Ernst & Young, Disney, Toyota, Ritz-Carlton, and the Federal Reserve Bank, among others.

In Vocal Leadership, Joseph shares all his secrets to Communication Mastery with you.

Vocal Leadership provides proven techniques and daily exercises to help you develop a commanding voice and presence, and improve vocal quality, mental acuity, body language, and self-esteem to dramatically increase your influence. Joseph takes you step-by-step through the process of becoming an effective and powerful speaker by providing insight into:

  • Breathing techniques
  • Vocal warm-ups
  • Vocal projection
  • Appropriate tempo
  • Body language
  • Verbal and nonverbal expression
  • Effective storytelling

You'll learn how to be in mastery in every conversation, public address, and personal encounter--and how to be tactical and strategic when necessary, earnest and caring when appropriate, and, above all, authentic in every communication.

Whether you're delivering a sales presentation to a group of five or giving a shareholders speech to an audience of hundreds, the way you communicate is the difference between success and failure as a leader.

"When we own our Voice, we own our power," Joseph writes. Vocal Leadership gives you the tools to discover your unique voice and use it strategically to empower yourself and others to success.


"The Vocal Awareness Method is a powerful tool that will ensure your voice as a leader, innovator, or captain of industry is resounding." -- HERVE HUMLER, President and COO, Ritz-Carlton Hotel Company

"There are numerous books on what to say and how to speak, but only gifted teacher Arthur Joseph can teach us how to connect with others through the extra dimension of our voice." -- DANIEL YUN, CEO, Belstar Group

"Arthur Joseph enables individuals to unleash their unique, inner strength and achieve empowerment through voice!" -- CHERITA MCINTYE, PhD, Director of Executive Learning, ESPN

"Arthur Joseph is without peer in developing communication and presentation skills. His use of technique, coupled with passion and belief, combine for a spiritual approach to mastering communication skills." -- JOHN BRANCA, entertainment attorney and coexecutor of the Michael Jackson Estate

"What I love most about Arthur is that his guidance is about so much more than just work, it is about life. It is about being the greatest YOU possible and bringing out the natural YOU in a meaningful, authentic way." -- JULIE FOUDY, World Cup champion, Olympic gold medalist, former captain of the U.S. Women's Soccer Team, and ESPN/ABC analyst and reporter

Table of contents

  1. Cover
  2. VOCAL LEADERSHIP: 7 Minutes a Day to Communication Mastery
  3. Copyright Page
  4. Dedication
  6. Foreword
  7. Acknowledgments
  8. Introduction
  9. Chapter 1: Communication Mastery: The Journey Begins
    1. Voice Is Power—When I Own My Voice, I Own My Power
    2. Voice Is Power—Creating Our Own History
    3. Vocal Awareness—Voice Is Who We Are
    4. Action Step
  10. Chapter 2: Communication Mastery: The Journey Continues
    1. The Greatest Fear
    2. The Two Greatest Fears
    3. From Presentation to Performance
    4. Performance
    5. Communication Mastery Is a Choice
    6. Conscious Awareness
    7. Champions Do It Differently
    8. Action Step
  11. Chapter 3: Spiritual Pragmatism: The Journey Deepens
    1. Persona Statement: Voice Is Identity
    2. Through the Mask
    3. Creating the Persona Statement
    4. Embodying the Persona Statement
    5. Next Steps
    6. 168 Hours
    7. The Hero’s Journey: The King’s Speech
    8. Action Step
  12. Chapter 4: The Vocal Awareness Method: Mastering the Journey
    1. The Power of Practice
    2. Stature
    3. 7 Rituals: The Checklist
    4. Ritual 1: Thank You to My Source.
    5. Ritual 2: Love and Let Go.
    6. Ritual 3: Allow a Slow, Silent, Conscious, Loving Breath.
    7. Ritual 4: See the Edge and Arc of Sound.
    8. Ritual 5: Take My Time.
    9. Ritual 6: Pay Attention/Deeper Listening.
    10. Ritual 7: Be My Self.
    11. The Daily Vocal Awareness Workout
    12. Preparing for a Vocal Workout: Gathering Tools
    13. The Vocal Workout Exercises: The Three Aspects
    14. Learning the Fundamentals
    15. Finding Your Stance
    16. The Jaw Release
    17. Implementing Ritual 3: Allow a Slow, Silent, Conscious, Loving Breath
    18. Implementing Ritual 4: See the Edge and Arc of Sound
    19. The Hub of the Voice
    20. The Arc of Sound
    21. The Yawn-Sigh Exercise
    22. The Three Aspects: The First Aspect
    23. The Second Aspect: The Bridge
    24. The Third Aspect: The Performance
    25. Designing Your Daily Practice: 7 Minutes for 7 Days
    26. A 7-Minute Workout
    27. Customizing Your Daily Routine
    28. Action Step
  13. Chapter 5: The Message and the Messenger: It Is Not Just Data. It Is Communication
    1. Arnold and Paul
    2. Storytelling: Moving from Messaging to Engagement
    3. Visceral Language: Making Voice Visual
    4. Marking the Text: Bringing the Words to Life
    5. Action Step
  14. Chapter 6: The Performance: Our Audience Is Our Self
    1. Body Language—the Body Speaks
    2. The White Noise of Body Language
    3. Fine-Tuning the Message
    4. Building Blocks—Core
    5. Eye Contact
    6. Gestures
    7. Telephone Communication—Integrating the Work
    8. Context Does Not Determine Outcome
    9. Adding the Final Elements: The Art of the Interview
    10. A Few Remaining Performance Tips
    11. Practice Makes Excellence
    12. Action Step
  15. Chapter 7: The Human Achievement Movement: Fulfilling the Journey
    1. The Macro View: Communication Strategy and Integrative Leadership
    2. The Micro View: Communication Strategy/Integrative Leadership
    3. The Five Pillars of the Work
    4. Strategic Insights
    5. Surrender/Serve/Soar
    6. Transformative Stories: To Achieve—We Must Leap
    7. Shifting the Paradigm: A Call to Action
    8. Changing the World Through Voice
    9. Action Step
  16. Afterword
  17. Appendices
    1. Appendix I: The Work
    2. Appendix II: Stratagems and Guidelines for Communication Mastery
    3. Appendix III: Communication Mastery and Integrative Leadership: Strategic Insights and Tips
    4. Appendix IV: Leadership Excellence
    5. Appendix V: Leadership Terms: Definitions and Etymology
    6. Appendix VI: Quotations to Live By
  18. Endnotes
  19. Index

Product information

  • Title: Vocal Leadership: 7 Minutes a Day to Communication Mastery, with a foreword by Roger Goodell
  • Author(s): Arthur Samuel Joseph
  • Release date: August 2013
  • Publisher(s): McGraw-Hill
  • ISBN: 9780071807722