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vtiger CRM by Ian D. Rossi

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vtiger's core feature set

Lead Management, Sales Force Automation, Activity Management, and Customer Service are at the core of vtiger. However, there are plenty of other features that extend this core. There are also billing, inventory, email integration, and calendaring features that really start to build out the full-featured CRM that vtiger is.

There won't be an extensive consideration of all of vtiger's features in this chapter, but we'll get an overview of the core features that have to do with sales force automation. Later in the book we will get into more detail regarding each feature.

Sales and marketing features

First, here are some brief definitions of the terms that vtiger CRM uses. A Lead represents a company or a representative of ...

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