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Vue™ 7 Beyond the Basics by Richard Schrand

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12. Playing Well with Others

So far, everything we have discussed in this book has been 100% Vue. But many digital artists are being asked to design projects that span multiple applications. Advertisers are looking for more unique ways to make their product stand out in a world that is constantly bombarding the viewer with messages. It used to be that a simple banner ad on a Web page would be enough to generate water cooler discussions. Now, four, five, even ten interactive ads are stuffed onto a page. Those ads expand over the page content—whether we want them to or not. When it comes to print ads, designers don’t always have the ability to purchase that royalty-free image for a couple hundred dollars or have the time to schedule a photographer ...

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