The Mutation

The term underground suggests something hidden from the masses, be it a tangible product, information, a service, a movement, or a philosophy. It implies something special due to its rarity. As anything gets surfaced, becomes widespread, conventional, and mainstream, the urge for replenishing the depth transpires. That urge becomes a necessity.

It was that necessity that sparked the birth of in 1998. There was the craving to dig, discover, deliver, and share a deeper understanding of the markets and to find ways to capitalize from the knowledge. When someone quips, “Wow, that is deep …,” that's the acknowledgement of depth, and is all about soaking, eating, drinking, sleeping, ...

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