CHAPTER 5
Only You Can Lead You
Traveler, there is no path, the path is made by walking . . .
—ANTONIO MACHADO“Traveler, There Is No Path,” Border of a Dream: Selected Poems
Gravity Payments is a credit card processing and financial services company based in Seattle, Washington. In 2014, Haley Vogt, marketing coordinator, fought to promote the company and its cofounder and CEO Dan Cox by nominating him for Entrepreneur magazine’s Entrepreneur of the Year Award. A week later, she received notice that Dan had been selected as one of the top ten finalists. She was then asked to submit an essay about why Dan deserved the award. Hayley dashed it off. Dan made the cut, one of five. Next step was to submit a video—in fewer than five business days! ...
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