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BREAKING THE TRANCE
We Participate in System Change
When We Change Our Minds
PATAGONIA FOUNDER YVON CHOUINARD startled the world when he announced his decision to donate the $3 billion of value in his company to a trust and nonprofit organization, which would use profits and resources to tackle climate change. People were puzzled, inspired, astonished.1
He’s not alone. After his announcement I spoke with my friend Kate Emery, founder of a fifty-person IT and digital marketing consulting company, Walker Group, who had sought my guidance in transferring her ownership into a perpetual trust, not as a gift but as a sale on reasonable, mildly concessionary ...
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