CHAPTER 9Mash-Ups and Search Technology

In This Chapter:

• Mash-Ups

• Mash-Up Tools and Products

• Search Technology

• Search-related Engines

• Industry Perspective and Business Focus

This chapter covers mash-ups and search technology, which are important aspects of Web 2.0. Mash-ups have had a significant impact on the advancement of Web 2.0 (especially in the early stages), and you would probably be hard-pressed to find Internet users who have not seen a mash-up on the Web. Search technology is becoming more diverse in terms of the open source tools that are available, which are part of the underlying technology for mash-ups.

We’ll start this chapter by exploring mash-ups and the various ways in which mash-ups are used, and also look at the mash-up ...

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