It is time to tackle some of the toughest issues in web analytics and earn your black belt, the last step to becoming an analysis ninja.
This chapter touches on some of the obstacles you'll face on your quest to be a data-driven analyst and marketer. The quest is not about tools; it is about the right mental model and approach and about thinking differently and internalizing the cost of decisions—from the mundane to the strategic.
You'll use the tactics discussed in this chapter nearly every day of your data-driven life, and if you use them right, these approaches will ensure you massive success.
Accuracy or Precision?
A Six-Step Process for Dealing with Data Quality