When analyzing your investment costs you look at two things: how much was the initial cost and the total revenue you received. Stop struggling to increase your revenue and find the secrets to making that number $500,000 to over $13,000,000. Here is where you will discover what it takes to increasing your revenue with Return on Analytics and how to analyze your data. This introduction will provide you with the ins and out of R.O.A and the things to look for that will boost your confidence, increase sales and ultimately increase revenue for your business.
Avinash Kaushik is the author of "Web Analytics 2.0" (Sybex 2009) and "Web Analytics: An Hour A Day" (Wiley 2007). He also writes the highly rated blog on Web Analytics called Occam's Razor. Kaushik is Analytics Evangelist at Google, and co-founder of Market Motive.
Market Motive is the leading curriculum development company focused exclusively on the Internet marketing and sales industries. From individuals to Google to Rutgers University, we are the preferred supplier of industry content to a rapidly growing number of professional marketers, educational institutions, and businesses of all sizes including "Fortune Global 500" corporations.
- Title: Web Analytics: Return on Analytics (Streaming Video)
- Release date: December 2013
- Publisher(s): Pearson
- ISBN: 9780133573268
You might also like
Adobe® Analytics Quick-Reference Guide: Market Reports and Analytics (formerly SiteCatalyst)
Companies face the challenge of measuring and analyzing the near-overwhelming quantities of data generated from their …
SQL Fundamentals for Marketing, Digital and Web Analytics
Learn SQL fundamentals to extract data from the backend, analyze it, and make well-informed marketing decisions …
Web Analytics: An Hour a Day
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web …
Actionable Web Analytics: Using Data To Make Smart Business Decisions
Knowing everything you can about each click to your Web site can help you make strategic …