Web analytics with hands on projects in R

Video Description

Perform efficient analytics in R to optimize your website and enhance your business

About This Video

  • A Comprehensive Guide to Track, measure and analyze your website performance effectively using the popular tools in R
  • Covers the latest technology of R's superior advanced analytics capabilities
  • Shows how to perform efficient web analytics with R to increase your business’ profitability

In Detail

R is a popular choice of tool for analysts, offering a large variety of libraries pertaining to each and every task in data analysis. With practical projects based on various real-world domains and use-cases where web analytics can be used, this video will be your companion for implementing the various web analytics techniques using the free, open source libraries provided by R.

This video will start by understanding the basics of web analytics, and why it is used in businesses worldwide. This will be followed by an introduction to R and its libraries, and understanding why R is a great choice for performing real-time analysis of your data. Analyse your website’s traffic and understand customers’ behaviour in real time, and use this information to optimize the performance of your website. You will also learn how to use the analytical capabilities of R to fully explore your Google Analytics Data and generate meaningful visualizations of your data using libraries like ggplot2 and generate reports based on various metrics and combinations. By the end of this tutorial, you will have a solid understanding of implementing the various web analytics techniques in R, and maximize your website’s performance.

Product Information

  • Title: Web analytics with hands on projects in R
  • Author(s): William Shin
  • Release date: August 2017
  • Publisher(s): Packt Publishing
  • ISBN: 9781787126527